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S&D's Youth panel

As the market and the consumers need evolved, so MUST the research methodology to capture the dynamism of the market. Panel research methodology is mainly used to track the changes in order for the marketers to react swiftly to capture the market opportunities in these dynamism. Panel research consists of a fixed set of respondents where we track and record their behavior across time.

S&D Youth panel has been operational since 2008 where we have been tracking China youth aged 12-25 across junior high school, high school and university students and young working adults.

Our core uniqueness is our multiple approach to gain the information and insights from online community to ethnography supported with focus groups discussion in order to gain a more rounded information. This unique approach allow S&D and our clients to gain a more holistic picture about the current needs and value of our youths which enable us to develop a more insight driven new product, brand positioning and also communication strategies.

click here to download the product file: S&D-youth panel-en.

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