Products
¡õ AdTrack
Investment in ads tallies millions. Therefore, how effective
the ads are, whether they have attained the objectives of
the strategy, and how to quantify their effectiveness have
become a major concern.
AdTrack is S&D's solution
to the above tasks. AdTrack
monitors the target ad, measures its effectiveness in a specific
period of time, and offers substantiated information for the
creation of the next target ad. AdTrack
has successfully monitored the effectiveness of various ads
for a group of companies. S&D has established database
of ad effectiveness of these ads.
¡õ AdCheck
Advertising strategy is a major component in marketing mix.
Ads are closely related to a product's market share. They
also exercise substantial influence upon brand image and enterprise
image. Therefore, before an ad is launched, it is crucial
to speculate and evaluate its creation and execution.
AdCheck is the solution
to the above problem. It is a result of years of cooperation
on creation studies between S&D and other 4A ad agencies.
Through AdCheck, S&D
can test all the important aspects of the ad, and speculate
its possible effectiveness after being launched. Based on
AdCheck, S&D can help
enterprises and ad agencies fine-tune their strategies to
avoid unnecessary errors. AdCheck
has been highly evaluated by S&D's clients.
¡õ Brand
Diagnosis Model
It is widely accepted that a strong brand is helpful to increase
consumers' confidence on products under the brand, and thus
positively influence their selection when purchasing. Under
the more and more intensive competition, it is more and more
important for our clients to build and continuously optimize
a strong brand. While the first step to build a strong brand
is to understand what is the current situation of the brand.
Is it a developing brand or a matured one? Is it healthy or
need to be adjusted?
Brand Diagnosis
Model
is a good way to answer those questions. It is developed during
years of coorperation between S&D and clients. Each important
indices of brand can be measured and analyzed through this
model. With the help of Brand
Diagnosis Model,
S&D can provide precise and efficient information for
clients to help them developing next-step marketing plan.

¡õ CATI
System
Computer Assisted Telephone Interview (CATI) is a developing
new research method that is increasingly implemented in China
with the fast popularization of telephone and computer. Compared
with the conventional research methods, CATI can provides
qualified service with minimun man-made mistakes in a limited
budget and timing.
S&D begins to cooperate with one of the biggest call
centers in China on CATI service in the year of 2001. Our
CATI system has been proved that can satisfy clients' requirements
on efficiency, preciseness, and economy.
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