Products

□ AdTrack™

Investment in ads tallies millions. Therefore, how effective the ads are, whether they have attained the objectives of the strategy, and how to quantify their effectiveness have become a major concern.

AdTrack™ is S&D's solution to the above tasks. AdTrack™ monitors the target ad, measures its effectiveness in a specific period of time, and offers substantiated information for the creation of the next target ad. AdTrack™ has successfully monitored the effectiveness of various ads for a group of companies. S&D has established database of ad effectiveness of these ads.

□ AdCheck™

Advertising strategy is a major component in marketing mix. Ads are closely related to a product's market share. They also exercise substantial influence upon brand image and enterprise image. Therefore, before an ad is launched, it is crucial to speculate and evaluate its creation and execution.

AdCheck™ is the solution to the above problem. It is a result of years of cooperation on creation studies between S&D and other 4A ad agencies. Through AdCheck™, S&D can test all the important aspects of the ad, and speculate its possible effectiveness after being launched. Based on AdCheck™, S&D can help enterprises and ad agencies fine-tune their strategies to avoid unnecessary errors. AdCheck™ has been highly evaluated by S&D's clients.

□ Brand Diagnosis Model™

It is widely accepted that a strong brand is helpful to increase consumers' confidence on products under the brand, and thus positively influence their selection when purchasing. Under the more and more intensive competition, it is more and more important for our clients to build and continuously optimize a strong brand. While the first step to build a strong brand is to understand what is the current situation of the brand. Is it a developing brand or a matured one? Is it healthy or need to be adjusted?

Brand Diagnosis Model™ is a good way to answer those questions. It is developed during years of coorperation between S&D and clients. Each important indices of brand can be measured and analyzed through this model. With the help of Brand Diagnosis Model™, S&D can provide precise and efficient information for clients to help them developing next-step marketing plan.

□ CATI System

Computer Assisted Telephone Interview (CATI) is a developing new research method that is increasingly implemented in China with the fast popularization of telephone and computer. Compared with the conventional research methods, CATI can provides qualified service with minimun man-made mistakes in a limited budget and timing.

S&D begins to cooperate with one of the biggest call centers in China on CATI service in the year of 2001. Our CATI system has been proved that can satisfy clients' requirements on efficiency, preciseness, and economy.