The
title of the research:
The company and brand
the research services for:
Introduction
of the research background:
The background of product/
service/ market:
The
marketing objective of the research:
Current available information
(e.g. other research conducted, etc.):
The
action that will be taken with the results from
this research:
Research
objectives
The
key points that you want to find out:
List all the things
you want to find out:
The cities that should be covered
in the research:
Research
methodology
Research
nature:
Suggested
by research agency
Qualitative
Quantitative
Qualitative
+ quantitative
The way to contact
respondents:
Qualitative:
---
Focus
Group Discussion
In-depth
Interview
Suggested
by research agency
No require
Quantitative:
---
Indoors
interview
Street
intercept interview
Central
location interview
CATI
Suggested
by research agency
No require
Suggested by research agency:
Suggested
by research agency
---
Target
respondents (e.g. age, gender, income, education,
product using experience, etc.):
Available stimulus
materials:
Works that research
agency need to do:
Working language:
Suggested
timeline
Submission of the proposal:
2001 2002
2003 2004 2005
Y
1 2
3 4 5
6 7 8
9 10 11
12
M
1
2 3 4
5 6 7
8 9 10
11 12 13
14 15 16
17 18 19
20 21 22
23 24 25
26 27 28
29 30 31
D
Confirmation of the
proposal:
2001 2002
2003 2004 2005
Y
1 2
3 4 5
6 7 8
9 10 11
12
M
1
2 3 4
5 6 7
8 9 10
11 12 13
14 15 16
17 18 19
20 21 22
23 24 25
26 27 28
29 30 31
D
Field work:
2001
2002
2003
2004
2005
Y
1
2
3
4
5
6
7
8
9
10
11
12
M
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
D to
2001
2002
2003
2004
2005
Y
1
2
3
4
5
6
7
8
9
10
11
12
M
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
D
Topline report (if needed):
2001 2002
2003 2004 2005
Y
1 2
3 4 5
6 7 8
9 10 11
12
M
1
2 3 4
5 6 7
8 9 10
11 12 13
14 15 16
17 18 19
20 21 22
23 24 25
26 27 28
29 30 31
D
Final report (if needed):
2001 2002
2003 2004 2005
Y
1 2
3 4 5
6 7 8
9 10 11
12
M
1
2 3 4
5 6 7
8 9 10
11 12 13
14 15 16
17 18 19
20 21 22
23 24 25
26 27 28
29 30 31
D
Presentation:
2001 2002
2003 2004 2005
Y
1 2
3 4 5
6 7 8
9 10 11
12
M
1
2 3 4
5 6 7
8 9 10
11 12 13
14 15 16
17 18 19
20 21 22
23 24 25
26 27 28
29 30 31
D
Predictable problems
or difficulties:
Research budget
Who is paying for the
research:
How much the budget
is:
Less than
RMB5,000
RMB5,000-10,000
RMB10,000-15,000
RMB15,000
or more
No
specific budget, need the suggestion from research
agency
Contact
information
Name:
Title:
Company:
Department:
*E-mail address:
(Must Filled)
Tel:
Fax:
Mobile phone:
Address:
Company website:
For more details or to get more information
on S&D's proposal, please contact
